In Module #1 we’ll take a deep dive into what affiliate management is, what a successful program looks like and how to capitalize on your (or your team’s) ability to learn the systems, close deals and more. 

We’ll look at the ins and outs of the current state of affiliate programs across the industry and how building relationships is CRUCIAL to your success. We’ll discuss why having professional “closers” is paramount to the bottom line and we’ll take a good look at what happens when things go terribly, terribly wrong.

Module #2 is all about learning the vernacular. It’s a weird ass industry this affiliate management and it comes with a long list of terminology that you absolutely must know before you put your oars into these shark infested waters. 

From “cold traffic” to “solo mail” (and no that ain’t Han Solo) we’ll cover ALL the bases to make absolutely sure you know your shit and don’t look like an idiot when trying to make deals or discuss earnings. By the end of this module alone you’ll feel like you know it all. (You won’t… YET <g> but you’ll feel like it!)

Module #3 focuses on all of the different verticals inside the world of affiliate management.  These are the areas you need to capitalize on to make money. 

From booking your offers to your 2nd Tier (you DO have a 2nd Tier program, right? If not this ALONE could be costing you 6 figures a year!) to paid traffic, launches and more in this module I’m going to SHOW YOU THE MONEY in every vertical we can possibly find.

This module is all about building out your own network. I’ll show you how to “always be adding” value to your client relationships and how to become completely invaluable to your partners. 

We’ll also discuss how you build your relationships with your vendors, from copywriters to paid media buyers, this is invaluable to having the right assets on hand when you need them most! We’ll also take a look at “new channels” which is any new place or chance to put your offer sometimes where you least expect it!

Now we’re going to take it up a notch. In this module we’re going to talk all about the different types of affiliate partners you’re going to be working with, because frankly… all affiliates are NOT created equally. 

Your highest priority will be to your whales, who I also call your “Heroes” these are the people you want to take care of above and beyond the rest of your partners. 

They’re your Iron Men & Women, and they need to know you’ve got them fully friggin’ covered at all times. Not just that, you need to proactively figure out a way to make them realize you’re thinking about them all the time. You’ll also find out how to classify the rest of your partners based on their unique size and reach. It’s important to get this right and maintain the right balance of relationships.

In Module #7 we’re going to talk about another super important part of your affiliate relationships and that’s ongoing, consistent and regular communication with ALL of your partners. 

I’ll show you exactly what kind of communications you need to be having, how often and a bunch of other ways to enhance and up your communication game. And how treating your Heroes like Ultimate VIP’s can make all the difference when you’re running that million dollar launch!

Speaking of that million dollar launch, if you’re going to make ANY money in this game you’re not only going to need to know how to sling the lingo, you’re going to have to be able to read the stats. 

Look, the last thing you want to happen is some kind of misunderstanding when it comes to the numbers. 

In the affiliate space the numbers are KING and you need to know how to interpret them, and discuss them with your partners. Leave this to chance and you’re setting yourself up for disaster. You also need to know your own stats to manage your own expectations on all of your products and promotions.

There are a whole bunch of different types of affiliates out there, from content marketers with blogs and big followings, to paid search affiliates, social medial affiliates, email marketers to paid traffic marketers and they all have different needs. 

Some of them will only touch certain offers because of the structure of their businesses and you need to know how to navigate them all to make the best, most profitable deals possible.

Module #10 is vital to your success. 

If you’re a mushroom and you’re in the dark about what’s going on in your own industry or you’ll absolutely 100% miss the boat on some new product or marketing tip and you’ll be losing out on additional revenue because of it. I’ll show you exactly how to be on top of it all, all the time.

In this industry, sooner or later you’re going to be a part of a BIG launch. 

This is my personal 50,000 foot view of how to find the very best launches, not only for promotion but also if you decide you want to do a launch of your own, this is how to figure out the best launches and how to take advantage of them.

This is one of the most important modules of the entire program. In Module #12, it’s countdown to launch. There are some very specific things that MUST be perfected for a successful launch. 

Make sure to note, I said “successful” there are hundreds of product launches every year, hell, there are probably hundreds every month, but there are only a very select few that meet ALL the criteria to knock it out of the park. 

When analyzing whether or not you want to participate in a particular launch this is the most pertinent information you have to know going in.

Ok, it might seem like a lot of “launch” modules and you’re right. In Module #13 we’ll take a long hard look at “end of launch” believe it or not it’s one of the most often overlooked yet important parts of a launch, yours or a partners. 

At the end of a launch you’ve got to tie up loose ends, make sure people get paid and accounting gets done and after a hard launch everyone is exhausted. 

I’ll show you how to make sure everything comes out smoothly with paychecks for everyone and happy smiling faces, instead of ruined reputations and deflation.

One of my biggest pet peeves is lack of documentation and policy, you’ve heard me say it, and I’ll say it again. You have to have crystal CLEAR policies to manage expectations with your partners from the very start. 

Some of the worst fights and feuds I’ve ever seen was a bunch of “he said, she said” B.S. because nobody took the time to actually outline a policy or have proper documentation. In this module we’ll see exactly what questions you need to ask to establish your own policies.

What that’s you say? You want a way to make money over and over again but you don’t want to always be chasing new launches? 

Building out an Evergreen offer is the way to do that. I’ll show you how to do it based on some of the most successful evergreen funnels working today.

In this module we’ll discuss in depth how to continue to grow your array of evergreen offers and keep them making that green, for the long term.

At the end of the day creating and maintaining a successful affiliate program is all about relationships and the networking surrounding them. I’ll divulge some of the most epic networking tips I’ve ever encountered to maintain and build strong networks over time.

Speaking of networking, there’s a very specific list of events that no decent affiliate manager or JV manager can afford to miss. 

This is my comprehensive list of “must attend” events – you don’t have to go to every single one, every single year, but over time you need to hit them all, the connections and relationships you make will forever change your business.